JASON Toothpaste
If you've read either or both of my posts on cruelty-free toothpaste , you know that I've had a less-than-stellar experience in this category. I've had great success with cruelty-free body wash, shampoo, and face wash, and a bit of a mixed bag in other categories like deodorant and shaving cream. Thus far, however, cruelty-free toothpaste has pretty much been a disaster. Granted, I've only tried two so far, but the Tom's Toothpaste tasted like dirt, and Burt's Bees toothpaste essentially blew up in my hand and I had to throw it out after having only made it through about half of the tube. So, I was a bit discouraged, but far from the point of giving up. While at Whole Foods, I stood in front of the small section of toothpaste and surveyed my options. Not many. Dozens of options from Tom's, but there's no way I'm trying that again anytime soon. Clearly Tom's has a firm grip on the all natural / cruelty-free toothpaste market. But I did see