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Showing posts from October, 2011

Giovanni Magnetic Energizing Shampoo

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The name alone makes me feel that after using this, I'll be able to join the X-Men. And while I can't say that I felt neither particularly magnetic nor energized after washing my hair with this, I was pretty pleased with it. It was hard for me to pinpoint exactly what it was that impressed me about the Giovanni shampoo. So, after thinking about it, it wasn't that I was overly impressed by its cleaning ability or that it left my hair so incredibly thick and lustrous, or any of the typical criteria by which I'd ordinarily judge a shampoo. Instead, I was impressed by the Giovanni shampoo for the same reason that I'm impressed by Paul Mitchell shampoo. This is a brand that you expect to see in a hair salon, a brand that has a certain cachet to it.

In general, I'm not swayed by that sort of thing. But I get particularly excited when a name brand of sorts (like Paul Mitchell) makes a commitment to producing cruelty-free products. Not to diminish in any way what grea…