Choose No Animal Testing

Having reviewed a number of products that I've found at stores like Whole Foods where all of the products are cruelty-free, I've unfortunately overlooked products that you aren't going to find at a grocery store. And there is one particularly glaring example because it is a fairly iconic brand, at least in the hair care industry. And that brand is Paul Mitchell. What's particularly impressive to me about Paul Mitchell is that they never tested on animals, refusing to engage in such practices long before it was an issue that became elevated in the public consciousness. According to their website , "In 1980, we became the first professional beauty company to publicly stand up against animal testing. Now, nearly 35 years later, that pledge to our furry friends remains a driving force in all that we do. Just last year, Paul Mitchell® Co-founder John Paul DeJoria made the decision to stop selling our products in China when animal testing became a mandate, reaffirmi